Monday, 30 January 2012

Target audience research.

As I have decided my genre will be a 'Psychological Thriller' I think it's important that I research the suitable target audience for the movie opening I am going to be producing. The majority of Psychological Thrillers I have been looking at such as; Seven, The Disappearance of Alice Creed, The Devil's Advocate and Unthinkable are rated 18+ (according to www.lovefilm.com). Therefore I have asked only people of the age 18+ years the following questions:
I asked two male's and two female's from each age range (18-21, 21-25, 25+), resulting in 12 people in total, I wanted to ask two people per gender, per age range to ensure my results weren't biased. One of the people I gave the questionnaire too have been recorded as shown below:

The results I have received have proven that:
The majority of people I questioned like horror's and thrillers, followed by Romantic films, Comedies and the least favourite being Sci-Fi. Mainly to the audience who admitted to liking Thrillers - I asked if they ever tended to watch Psychological Thrillers - the majority did, (as shown on the first video), finally I asked what the audience like about Psychological Thrillers basically what makes them choose to watch films of that genre more than others. 3 out 4 people who chose the Thriller genre were female, two of them being in the age range of 21-25, and one of them being 25+. One male chose Thrillers as their favourite genre, who was also in the age range 21-25. These results have proven that women particularly favourite Thrillers - all of which agreed to liking Psychological Thrillers too. The majority of women were between the age of 21 years to 25 years, meaning this is my specific target audience. Due to the majority of men I questioned preferring horror's, I believe men like the guts and gore which are featured in horror's, rather than the mind work that is required in a Psychological Thriller.

According to the research I have taken on www.imdb.com, the Psychological thriller films below share the same target audience (18+)
<b>Silence of the Lambs
Se7en

Fatal attraction</b>


No comments:

Post a Comment